Why an estate agent needs more than the portals
Idealista, Fotocasa and the like bring traffic from people already looking for a specific listing. But someone who wants to sell, let or find an agent they can trust in Gran Canaria usually starts on Google: "estate agent Gran Canaria", "sell apartment Las Palmas" or "real estate agency Maspalomas". There you are not competing with listings but with other agencies, and whoever shows up first gets the call. SEO for estate agents in Gran Canaria puts you in front of those people without paying for every contact.
What your clients search for on Google
- Owners who want to sell or let: "sell my apartment in Las Palmas", "property valuation Telde", "agent to rent out my house".
- Buyers searching by area and property type: "house for sale Arucas", "apartment Arinaga", "apartment for sale Maspalomas".
- People comparing agencies: "best estate agent Las Palmas", reviews and opinions.
- International clients, especially from Germany and Scandinavia, searching in their own language: "Immobilienmakler Gran Canaria", "estate agent Gran Canaria".
What we do for your agency
- Area pages: a useful page for each area you cover (Las Palmas, Telde, Arucas, Arinaga and Maspalomas), with buyer profile, property types and local information.
- Owner acquisition pages: "sell your property in Las Palmas" with the process, valuation and a clear form.
- Google Business Profile: categories, photos, opening hours and reviews, so you appear on the map for "estate agent near me".
- Content that answers real questions: buying costs in the Canary Islands, documents needed to sell, taxes and timelines, explained without jargon.
- Structured data so Google knows who you are, where you work and how to contact you.
- German and English versions when your clients need them, written for that market rather than translated word for word.
How we work
- Free audit: we review your website, your profile and the agencies ranking ahead of you today.
- We choose the areas and services with the most value for your portfolio.
- We create and optimise the pages, profile and content.
- Every month we measure how many calls and enquiries come from Google, and adjust.
Timeline and price
First signals usually appear after 2 to 4 months, solid results from month 6 to 8, depending on the competition in each area. To get started, we offer the Web + SEO Basics package for 2,000 €: a professional website with the SEO fundamentals done properly (structure, titles, Google profile and pages by area). If you already have a website that can be improved, we start with a free audit. After that, monthly plans start at 395 €/month; the Advanced plan (795 €/month, no minimum term, 30 days notice) includes Local SEO, content and link building. More details under Local SEO and content.
Frequently asked questions
Is SEO worth it if I already advertise on Idealista or Fotocasa?
Yes, because it does a different job. Portals give you visibility per listing and charge you for it. SEO makes owners and buyers find you as an agency, with direct contact and without paying every time.
Which areas should we work on first?
We cover Las Palmas, Telde, Arucas, Arinaga and Maspalomas. We decide the order in the audit based on your portfolio and the competition in each area, using search data rather than guesswork.
Do I need a new website?
Not if your current one is fast, well structured and can be extended. If it holds back your rankings, we tell you and explain why.
Do you work with German and international clients?
Yes. We write in Spanish, German and English, with each market's search habits in mind.